DAZ fire your Ad People

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  • EtriganEtrigan Posts: 603

    I can forgive some seeming errors when they're based on a local dialect or affectation. Bostonians have the right to drive a cah; just as I have the right to be oot and aboot (out and about, in Canadian). A southern belle would lose some of her luster (lustre?) if not for that drawl. Especially in the spoken form. Also, the U.S./British variations with certain words (dependent vs. dependant, humor vs. humour, etc.) are to be expected. Although, Canadians (Canadiens?), thanks to the media, have largely adopted the American spelling of such words. However, the recent abominations seem deliberately (or ignorantly) done just to stick it to the older generations (of which I am proudly a member). One major debaser of language are the media marketers, IMHO, who started this downward spiral with words such as lite and brite, and have chipped away at our foundations as they turn adjectives into verbs, I mean really, who in their right mind would "actualize" anything?.

  • Mattymanx said:

    it'll all be ok...

    I've totally done this in chats XD

  • Stryder87Stryder87 Posts: 899
    Mattymanx said:

    it'll all be ok...

    Bwahahahahahahaha....

    As a reluctant, yet staunch grammar nazi, I appreciate your care and concern.  laugh

    However, can you use those three versions properly in sentences?!?  cool  laugh

  • nonesuch00nonesuch00 Posts: 18,830
    Stryder87 said:
    Mattymanx said:

    it'll all be ok...

    Bwahahahahahahaha....

    As a reluctant, yet staunch grammar nazi, I appreciate your care and concern.  laugh

    However, can you use those three versions properly in sentences?!?  cool  laugh

    There are their biscuits they're taking to their dairy.

  • namffuaknamffuak Posts: 4,467

    They're upset that their friend wasn't there. :-)

  • SimonJMSimonJM Posts: 6,084

    And, of course: http://xkcd.org/1429/

  • nicsttnicstt Posts: 11,715
    Stryder87 said:
    Mattymanx said:

    it'll all be ok...

    Bwahahahahahahaha....

    As a reluctant, yet staunch grammar nazi, I appreciate your care and concern.  laugh

    However, can you use those three versions properly in sentences?!?  cool  laugh

    They're all worried their exam results are neither here nor there.

  • j cadej cade Posts: 2,310

    Yes, spelling has gone to the dogs. I long for more enlightened times. I mean what gave we done to the language perfected by Shaksper Shakspe Shakspere Shakspere Shakspeare Shakespeare.

     

    Slightly (very slightly) more seriously, I should like to remind all aspiring grammarians that historically the thing studied was not "grammar" but "grammar and usage" grammar being the accepted rules of our language, and usage being the generally accepted conventions of the language (which often break those aforementioned grammatical rules)

     

    ... Somewhat less facetiously (only somewhat), language is a living social construct. Correct grammar is what we all agree correct grammar to be. Your bad grammar is my exciting new dialect, and, if you are wondering, yes, I do have certain sympathies to the ideas of Postmodernism.  I haven't even touched on the arguments surrounding rigid grammatical policing and classism either. 

     

    To buttress my argument I will link you this, with which I agree wholeheartedly. (or is that "which I agree wholeheartedly with" wink

     

    I say this all as one who loves grammar and language deeply, also as one who has been known to use the word "inasmuch" in casual conversation. The surest way for English to die is for us to mummify it. I am no fan of anti-intellectualism, I'm just not convinced that language shifting, new acronyms, what have you are a symptom of it.

  • evilded777evilded777 Posts: 2,487
    j cade said:

    Yes, spelling has gone to the dogs. I long for more enlightened times. I mean what gave we done to the language perfected by Shaksper Shakspe Shakspere Shakspere Shakspeare Shakespeare.

     

    Slightly (very slightly) more seriously, I should like to remind all aspiring grammarians that historically the thing studied was not "grammar" but "grammar and usage" grammar being the accepted rules of our language, and usage being the generally accepted conventions of the language (which often break those aforementioned grammatical rules)

     

    ... Somewhat less facetiously (only somewhat), language is a living social construct. Correct grammar is what we all agree correct grammar to be. Your bad grammar is my exciting new dialect, and, if you are wondering, yes, I do have certain sympathies to the ideas of Postmodernism.  I haven't even touched on the arguments surrounding rigid grammatical policing and classism either. 

     

    To buttress my argument I will link you this, with which I agree wholeheartedly. (or is that "which I agree wholeheartedly with" wink

     

    I say this all as one who loves grammar and language deeply, also as one who has been known to use the word "inasmuch" in casual conversation. The surest way for English to die is for us to mummify it. I am no fan of anti-intellectualism, I'm just not convinced that language shifting, new acronyms, what have you are a symptom of it.

    But we are not discussing language shifting or acronyms, we are discussing proper usage and those who would decry proper usage as "authoritarian". Having been an editor for an online magazine of fiction for almost a decade, I can not tell you how many times I voted to reject a story exactly because of poor usage.

  • NovicaNovica Posts: 23,925
    Mattymanx said:

    it'll all be ok...

    I don't think it's being a Grammar Nazi to insist a paid professional do their JOB correctly. There are so many people out of work who are capable and qualified of doing marketing ads- hire them!  To have repetitive errors is not professional. It's been typos for the most part, and typos are easily caught if you PROOFREAD which someone should be doing since they are getting paid for it. 

  • j cadej cade Posts: 2,310

    But, who is it that defines proper usage? I mean I personally, like the New Yorker's use of diaeresis (also spelled diæresis or dieresis for extra fun) but it has fallen out of common usage and is now viewed as stodgy, despite the fact that its neglect creates abominations like reelect, whereas reëlect would be significantly clearer. Similarly, if I were to say "let us go to the store" I'd get more than one odd look, while by miraculous way of an apostrophe "let's go to the store" sounds perfectly normal. Why? Because it has been generally agreed thus, and so, if enough people agree tomorrow that it should be the other way 'round, then that will be correct.

     

    Literally now literally can mean figuratively. I will even admit that used to bother me. Now I embrace it. Its more funner that way.

     

  • LeatherGryphonLeatherGryphon Posts: 12,233
    edited August 2016

    Again, this thread was not about language shifting.  It started out sarcastically lamenting the decline of professionalism, shaming sloth and carelessness and holding people accountable.

    And for me it's always fun to see how long before the "Grammar Nazi" card is played in situations like this.

    Post edited by LeatherGryphon on
  • evilded777evilded777 Posts: 2,487
    j cade said:

    But, who is it that defines proper usage? I mean I personally, like the New Yorker's use of diaeresis (also spelled diæresis or dieresis for extra fun) but it has fallen out of common usage and is now viewed as stodgy, despite the fact that its neglect creates abominations like reelect, whereas reëlect would be significantly clearer. Similarly, if I were to say "let us go to the store" I'd get more than one odd look, while by miraculous way of an apostrophe "let's go to the store" sounds perfectly normal. Why? Because it has been generally agreed thus, and so, if enough people agree tomorrow that it should be the other way 'round, then that will be correct.

     

    Literally now literally can mean figuratively. I will even admit that used to bother me. Now I embrace it. Its more funner that way.

     

    People, of course, define proper usage. However, there are rules, accepted rules. And they do change. But we are not talking about colloquialisms or slang even, we are talking about proper spelling, proper usage and what the effects of dismissing them are.

    I promote this company and its products in public. These errors are embarrassing and they reflect on me.

  • ToborTobor Posts: 2,300

    Grammar aside (or Kelsey Grammer aside), from a business perspective, typos like that hit the bottom line, so Daz should be concerned. That ad cost money. Even for people who may not be conscious of it, the word "live" in that context doesn't make syntactical sense, so the impact of the phrase is lost -- and might well have resulted in fewer clicks.

    That said, there ARE ad campaigns out there that intentionally use misspellings, malaprops, and other errors to gain attention. They can work when the product/service lends itself to it.

  • My two cents (or two pence) is that we need to understand that a lot of the "ad copy" in question is graphical, which means errors require changes that they may not have time to fix before the stuff needs posted to the website. I don't like seeing them either, but I am realist enough to know that these things are truly done in a day.

  • Stryder87Stryder87 Posts: 899

    Again, this thread was not about language shifting.  It started out sarcastically lamenting the decline of professionalism, shaming sloth and carelessness and holding people accountable.

    And for me it's always fun to see how long before the "Grammar Nazi" card is played in situations like this.

    *hanging my head in shame and slowly raising my hand*

    I blame Sloth!!!

    Sloth.jpg
    400 x 400 - 100K
  • TaozTaoz Posts: 10,299

    Did you mean ADD people? devil

  • SnowSultanSnowSultan Posts: 3,803
    edited August 2016

    Novica is right, this isn't about being a 'grammar nazi', it's about a company looking ridiculous because of a glaring typo on an ad. If I didn't already know DAZ, I would have doubts about them because as someone said earlier, we often see typos like that on questionable content or providers. Fix the ad and this all goes away.

    Post edited by SnowSultan on
  • j cadej cade Posts: 2,310

    I don't argue that misspellings should be avoided, merely that the occasional misspelling or gramatical error does ,in fact, signify.

    and statments like

    Seriously, the English language has been dying since the introduction of chat rooms (lol, brb, roflmao etc...) and texting has just killed it.  My inner child/adult/grammar nazi screams in pain when I see how people (particularly kids) text these days.  People say it’s the ‘evolution’ of the language, but from observation, it just plain laziness, sloppy, and lack of respect for other people to bother putting in the effort to spell properly.

    and

    The rampant degradation of the framework of English is but another symptom of our times. I observe in daily activities the degradation of all frameworks; once, rules provided a structure that underpinned society. Now, rules are to be ignored, un-learned, and deliberately broken in the name of freedom and individuality.

    rather got my goat, I'll admit. Very le wrong generation (in reddit parlance). Ought I to have left well enough alone? Probably, but I like arguing grammar, also politics and religion, because I am the worst sort of person. At least I restrain myself on the latter two.

     

    Also I do apologize if my phasing is particularly bumptious. I am in the middle of watching Richard II through Henry V combined into 2 plays (I've seen the 1st off to the second in a literal, that's the non-figurative sense of the word, 5 minutes) and its affecting my speech, making it rather affected, in fact. (sorry... also for my excessive use of parentheses)

     

     

  • evilded777evilded777 Posts: 2,487
    j cade said:

    I don't argue that misspellings should be avoided, merely that the occasional misspelling or gramatical error does ,in fact, signify.

    and statments like

    Seriously, the English language has been dying since the introduction of chat rooms (lol, brb, roflmao etc...) and texting has just killed it.  My inner child/adult/grammar nazi screams in pain when I see how people (particularly kids) text these days.  People say it’s the ‘evolution’ of the language, but from observation, it just plain laziness, sloppy, and lack of respect for other people to bother putting in the effort to spell properly.

    and

    The rampant degradation of the framework of English is but another symptom of our times. I observe in daily activities the degradation of all frameworks; once, rules provided a structure that underpinned society. Now, rules are to be ignored, un-learned, and deliberately broken in the name of freedom and individuality.

    rather got my goat, I'll admit. Very le wrong generation (in reddit parlance). Ought I to have left well enough alone? Probably, but I like arguing grammar, also politics and religion, because I am the worst sort of person. At least I restrain myself on the latter two.

     

    Also I do apologize if my phasing is particularly bumptious. I am in the middle of watching Richard II through Henry V combined into 2 plays (I've seen the 1st off to the second in a literal, that's the non-figurative sense of the word, 5 minutes) and its affecting my speech, making it rather affected, in fact. (sorry... also for my excessive use of parentheses)

     

     

    I'd happily debate almost anything with you, you come armed for the discussion and present your arguments without rancor.

  • de3ande3an Posts: 915

    I prefer to bring my Rancor to arguments. devil

  • CybersoxCybersox Posts: 9,567

    The thing is, it's not just a matter of spelling errors and poor grammar.  The fact is that there have been a number of times recently where the text in DAZ's ads have made statements that are simply untrue (such as the "90% off G3F products" ad that ran in multiple locations only a few days ago) while at other times the verbiage is so convoluted and tortured that it could mean almost anything.  Add to that the fact that many of the product descriptions have been omitting crucial data... something that's been especially true with the RDNA product being processed in... and the general presentation of the site is becoming rather sloppy and unprofessional.      

  • WendyLuvsCatzWendyLuvsCatz Posts: 40,578

    You buy DAZ models now, make life happy and much fun already.

  • LyamLyam Posts: 137

    Sooooooo, what are your views on spaces after periods at the end of sentences?  One or two spaces.  I think two looks better.  cheeky 

  • Stryder87 said:
    Mattymanx said:

    it'll all be ok...

    Bwahahahahahahaha....

    As a reluctant, yet staunch grammar nazi, I appreciate your care and concern.  laugh

    However, can you use those three versions properly in sentences?!?  cool  laugh

    There are their biscuits they're taking to their dairy.

    They're taking their chairs over there.

  • MattymanxMattymanx Posts: 7,000
    Taozen said:

    Did you mean ADD people? devil

    No, they wont fire any of them because they get lots of work done.

  • LeatherGryphonLeatherGryphon Posts: 12,233
    edited August 2016
    Lyam said:

    Sooooooo, what are your views on spaces after periods at the end of sentences?  One or two spaces.  I think two looks better.  cheeky 

    Two.  It's what they taught in typing classes 50 years ago.  But it also makes for better readability.  There is a lot about the English alphabet (and Latin based and many other alphabets too) that is designed for readability.  Especially in modern typography.  The spaces between letters, the spaces between words, the spaces between paragraphs, the indentation of paragraphs, the justification of line edges.  Capital letters vs lower case letters.  Even the recommended maximum size of paragraphs and line length.  Many other languages have these features too but when you look back at samples of ancient languages you see pages and pages of solid text without significant readability factors thrown in.  It looks like a raw core dump (for those of you who have had the dubious pleasure of working with raw core dumps on paper)  These readability features have evolved in modern languages for a reason.  It's part of what the language is.  These attributes aren't always necessary but when you run across a document that violates these "rules" you realize that something's wrong, it's just not easy reading.

    So, yes.  I prefer two spaces between sentences when typing.  Unfortunately.  I've run across some website input fields that automatically squeeze it back to one. sad The programmer probably didn't take typing. enlightened

    Post edited by LeatherGryphon on
  • atticanneatticanne Posts: 3,009
    namffuak said:

    You should see the crimes against the English language perpetrated by the local TV news web site. I've given up on trying to get them to correct spelling, punctuation, and verb/noun agreement. And they used to be owned by, and are still affiliated with, a major university here.

    As for spelling - too many people are more than happy to take the first suggestion from the auto-correct process (see tagline; anyone got a suggestion for 'faith' in it?).

    fate

  • TaozTaoz Posts: 10,299
    edited August 2016
    Mattymanx said:
    Taozen said:

    Did you mean ADD people? devil

    No, they wont fire any of them because they get lots of work done.

    It was a joke on ADD (Attention Deficit Disorder - quite common these days (I suffer from it too, periodically))... wink

     

    Post edited by Taoz on
  • wizwiz Posts: 1,100
    Chohole said:
    BeeMKay said:
    wiz said:
     

    Vocabulary, grammar, spelling.  It's all just a toss-up isn't it? 

    (And don't think I didn't find both misspellings of "grammatical" in the previous post. wink)

    That's just "Muphry's Law" in action.

    Who's Muphry? wink

    He's probably the guy who writes the rules about typos.

    Exactly.

    Muphry's law states that "if you write anything criticizing editing or proofreading, there will be a fault of some kind in what you have written".

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