Bryce 7 pro doesn't give me a Launch option after download - why?

Hi everyone

Bryce 7 pro doesn't give me a Launch option after download - why? I've tried numerous times but it just doesn't want me to use it!  WHY? WHAT am I doing wrong? I used Bryce on and off fo many years on different desktops, laptops etc. Now, I can download a version, but after download there is no option to Launch the programme. It just wants me to click 'Finish' and whn i do. No Bryce. I might be sinple for you nerdy people but for me its incredibly frustrating! Becaause nothoing happenss - what am i doing wrong?