GET AN EXTRA 10% OFF is misleading
richmclean
Posts: 79
I am finding the following sales banner misleading: "GET AN EXTRA 10% OFF".
If an item is already on sale for 50%, I would expect that an extra 10% would mean that the item would be 60% off. Instead it means that the item is 55% off which is an extra 10% of 50%. I think that an explanation should be added to the sales page or the pricing model should be simplified.
Post edited by richmclean on
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Comments
Percents don't add like that. The way you want it is the more complex system.
why? it is 50% off ..you get another 10% off ... that's 60%, not 55%. But I understand what DAZ sales does ... but in reality it is only an additional 5% off.
example: Full Price: 18.95. 50% off = 9.48 .. 60% off = 7.58. DAZ way ... $8.52.
Because that's not how percentages work. It's 10% off of something that's 50% off, or 50% off of something that's 10% off (these work the same way). It's not 50% off of the base price, and then 10% off the base price again.
Depends on how you define "extra". AFAIR, from another discussion, some stores actually mean 60% when they say 10% extra.
Then they're being nice and giving extra money off, that's legitimately not how percentages work. This is grade-school level math.
so is 50 + 10
Yep. Unfortunately, 50% off and an additional 10% off is not the same thing as 50 + 10. Because percentages don't add that way.
then DAZ needs to say extra 5% off , not 10%. and maybe define what the percent off is based on.. is it off the base or the sales price? it could be either way.
No, extra 5% off would be wrong. Extra 5% off after 50% off is 52.5% off.
Probably because they don't want to confuse the customers unlike here, LOL I work in retail managment at a national chain and on the rare occasion we offer a % off an already marked down % off, it means the xtra % off, not the xtra off the already % off like here. I do see it both ways at brick and mortar stores
It also depends on the base. If your normal sale price is 40% or 60% or 90%... the dollars saved will vary.
It also avoids accidentally setting up products where Daz owes YOU money. 'Uh oh, this product is 110% off. Woops.'
Probably. It's really weird to me that people make this error though. If you come into a store carrying a half-off coupon and buy something 60% off, it seems remarkably obvious that they don't owe you money for carting it out.
The wording to go from 50% off to 60% off would be an extra 10 percentage points off.
Most stores that I've seen in their advertisments, differentiate between the two types of discounts. Usually, when something says "Take an additional/extra 15% off" it applies additively to any existing discount.....i.e., if the item's total discounted price is 50% off, the final price would be 65% off. (50 + 15 = 65)
When they intend it to be multiplicative, they indicate it with wording like "20% off the sale price", which indicates the 20% comes off of the RESULTING price. So if the item is 50% off, the 20% comes off of THAT price. (0.50 x 0.80 = 0.40 = 60% off.)
The problem comes up when places DON'T clarify.
DAZ has clarified it pretty well, here in the forums, but the wording on the ad copy doesn't really explain it to someone who isn't on the forums and has been over it before. DAZ pretty much declares that ANY percentage off comes off of the sale price. ONLY when they state a different sale percentage off (like in the current MM, 40% off, or 50% off if you buy two or more) does it REPLACE the existing discount. "Extra", "Additional", etc. almost always means "percentage off the SALE price".
A lot of places online do this, as it simplifies the math (you just multiply the discounting percentages, not the off percentages, together) but actual brick-and-mortar stores more frequently do it the other way, at least in my experience.
They already do this:
That's basically the most clear way of doing it how it was asked above right?
but when you finally get used to the discount off the sales price, you start to think the 50% off when you buy two or more is off the 40% off sale price. its really confusing, or is my mental mileage varying?
That's not an added or extra discount. That's EITHER 40% off, OR 50% off. One replaces the other.
A percent is only meaningful if you know what it is a percentage of. If it is a percentage of the original price, that is very different than a percentage of a sale price.
IRL I'm a very frugal shopper. My favorite "department" is Clearance, where the signs typically say, "50% Off the lowest marked price". Well it's really more like:
50% Off
The Lowest Marked Price.
But the point is, the clearance discount stacks. I've spent most of my life here in Oregon, with a 14 year sidetrack to California somewhere in the middle, so it may be reional. I do not recall ever walking into a brick-and-mortar, seeing signage for "an extra" discount and having that discount add to the existing discount, i.e. 50% becoming 60%.
However, at my age, I've forgotten a lot of unimportant details from the past several decades. So it could also be "Sometimers"…(Sometimes I remember, sometimes I don't. Something I actually remember, something I heard from a co-worker, nearly 20 years ago!)
"GET AN EXTRA 10% OFF" is open to interpretation. It could be viewed as "(100 x .5) x .1" or viewed as "100 x (.5 + .1)". If it said "GET AN EXTRA 10% OFF THE SALE PRICE" then it would be clear that the formula is "(100 x .5) x .1".
20+ years ago the local (at the time) Marshall Fields branch had a store-wide 30-40-50% off sale, the white goods department had a 50% off sale on top, and (Christmas time) there was 15% off if you opened a store credit account. I picked up a bit over $100 (list) of towels and pillow cases. And the first three times the cashiers rang it up was hilarious. "Wait a minute - we're doing something wrong here! He gets the merchandise, a store account, and we owe him $15???" They had to bring in a supervisor from another department to get it right.The correct answer, I owed them around $25.
And I still wonder how many people got nearly free items at that register, because I was in sometime in the late afternoon.
I think most new customers are confused about Daz percentages, but I assume it's that way just to make sure you never reach 100%. There are some PAs that publish so often, than during normal season ( not any big campaign like march madness ) they have several new products for sale in different daily ads. Those usually are like buy 1-2 new items, and get 40-50% off from related PA back catalogs. Now if some PAs had several daily campaigns, those discounts keep on adding up ( or at least they used to ). So if discounts would add up like 50% + 50% = 100%, then customers could get those back catalogs for free if they just bought 2 new products, so that is why Daz uses this kind of percentage system.
Back to topic, I still do find it slightly annoying that they use that kind of wording in big campaigns, when they could easily just say get 55% off instead of 50% if you do this or that. Probably a marketing gimmick, because that extra 10% sounds much better than the 55-50 = 5% in customers' minds.
This is how math works. This is what we've been taught in school. Percent and percentage point are two different things.
It's not math, it's semantics.
No, it's maths.
Actually, its about English.
They say extra, not additional. Additional, I would be inclined to think it was 55%. Extra, I'm confused.
Either way, to avoid issues it should be clarified.
What may have gotten you off track in previous shopping could have been the glitches, whereby sometimes things stacked that weren't supposed to, or several promos overlapped and you thought you were getting a discount based on what the banner said, but it was really from a different sale. And also, just a guess- I know during some glitches, the discounts weren't applying correctly but perhaps you thought that's the way they were supposed to be. This pricing has been this way for years, and you've been around since 2015 so I'm wondering why you suddenly think this is misleading? (I can empathize with pricing confusion due to glitches. We all can!)
Personally, I've always felt it is misleading. Just list the total discount users will get when making x purchases. It is less confusing than telling them they are getting a discount off of a discount.
With so many different combinations, that would be a huge list. PC+ members get discount on DO items. If you own an older product, you sometimes get a discount. If you buy more than one item, you can get a discount. If you buy a new item, you get yet again a different discount. And we can combine these to create 30 or 40 different possibilities at a given moment. Per product.