Legendary Coke Collectible Goes Digital
One of the earliest and most successful branded NFT drops in history, the Coca-Cola Friendship Day Lootbox broke records on OpenSea and was auctioned for
217E ($575k) in July 2021.
Proceeds benefited Special Olympics.
Created in Honor of International
Friendship Day
The drop included a party in Decentraland on a 4-story Coke bottle dance floor and included 4 bespoke digital collectibles
“...Vlad also notes how critical it was to have both speed and agility when operating in the NFT space. The Coke team had previously worked with Tafi before and so was able to leverage that relationship for this project, saving time and making other decisions come more readily with established trust in place”
Read moreWhat we did
Ideation
NFT Creation
Landing Page
Mint Mechanics
Marketing
The Collectibles
(NFT Anatomy)
The collection was created in honor of International Friendship Day and auctioned as a single lot of four dynamic, 1-of-1 NFTs, plus a bonus physical unlockable for the auction winner.
The Coca-Cola Bubble Jacket Wearable
A 1-of-1 futuristic take on the classic delivery uniform. It includes a unique 1-of-1 unlockable version that can be worn in Decentraland.
The Coca-Cola Friendship Card
Refreshes 1948 artwork used in a set of Coca-Cola trading cards from the 1990s symbolizing friendship and refreshment. The metaverse-influenced iteration of the cards add motion, light and 3D features.
*The Coca-Cola Sound Visualizer
Capture the experience of sharing a Coca-Cola using instantly recognizable audio cues: the pop of a bottle opening, the sound of a beverage being poured over ice, the unmistakeable fizz and that first refreshing taste.
The Coca-Cola Vintage Cooler
Refreshes 1948 artwork used in a set of Coca-Cola trading cards from the 1990s symbolizing friendship and refreshment. The metaverse-influenced iteration of the cards add motion, light and 3D features.
Physical Coca-Cola Cooler
Capture the experience of sharing a Coca-Cola using instantly recognizable audio cues: the pop of a bottle opening, the sound of a beverage being poured over ice, the unmistakeable fizz and that first refreshing taste.
+ More!
Additional unique and valuable hidden surprises will only be revealed when auction is won and the Coca-Cola Friendship Loot Box is opened!
