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Does anyone have any advice on creating promo art for product submission?

AnotherUserNameAnotherUserName Posts: 2,727
in The Commons

Hi everyone,

Im working on my 1000x1300 promo render and it looks OK, I think. I was just wondering if anybody had any tidbits of info they may want to pass along based on past experience. A couple questions as well. My product is for v7/ v6, should I worry about making promo art that contains v6? Also, it looks like props may be discoraged in promos, is that true? Other than the set for the shot I mean.

Comments

  • FirstBastionFirstBastion Posts: 8,049
    edited January 2016

    The Art of the Promo thread might offer some insights. There's atleast 11 pages of comments and promos to look at. 

    http://www.daz3d.com/forums/discussion/26232/art-of-the-promo/p1

    You can always post an image here and get an opinion.   

    Make whatever your selling the focus of the shot.    Make the images themselves as  crisp, clean and vibrant as possible.  Promos sell your product.  For Daz they are the most important piece of the marketing puzzle.   You're basically making a first impression with the promo,  both to Daz as the publisher,  and eventually to customers who will look at it and make a judgement if the product that is something they  can use.

     

    Post edited by FirstBastion on
  • AnotherUserNameAnotherUserName Posts: 2,727
    FirstBastion said:

    The Art of the Promo thread might offer some insights. There's atleast 11 pages of comments and promos to look at. 

    http://www.daz3d.com/forums/discussion/26232/art-of-the-promo/p1

    You can always post an image here and get an opinion.   

    Make whatever your selling the focus of the shot.    Make the images themselves as  crisp, clean and vibrant as possible.  Promos sell your product.  For Daz they are the most important piece of the marketing puzzle.   You're basically making a first impression with the promo,  both to Daz as the publisher,  and eventually to customers who will look at it and make a judgement if the product that is something they  can use.

     

    Thanks FirstBastion. I thought about posting it for preview. Ill fiddle with it somemore after reviewing that thread and the I just might do that... or throw it out and start over.crying

  • DestinysGardenDestinysGarden Posts: 2,553

    What sort of product is it?

    In addition to  looking at the thread FirstBastion recommended, I would also suggest searching the store for similar items, and seeing how others have done their promos. In a very real way, the promos are the entire product. They are what makes Daz decide to take the product or not, and what makes the customers decide to buy it or not. We always say when it comes time to do the promos, you are almost halfway done with finishing the product.

    Let us know if we can help.

  • FistyFisty Posts: 3,416

    What type of product is it?  Characters are done quite differently than clothing and there a guidelines for almost every type of product.

  • AnotherUserNameAnotherUserName Posts: 2,727
    DestinysGarden said:

    What sort of product is it?

    In addition to  looking at the thread FirstBastion recommended, I would also suggest searching the store for similar items, and seeing how others have done their promos. In a very real way, the promos are the entire product. They are what makes Daz decide to take the product or not, and what makes the customers decide to buy it or not. We always say when it comes time to do the promos, you are almost halfway done with finishing the product.

    Let us know if we can help.

    It's a pose package for v7/v6. I looked over FirstBastions thread and I also looked at many other promos that are in the store. I need to dress up the set a bit and my wife thinks that I should substitute one of the poses, but I think it looks good(!?). Im not a very good judge of my own work. Im going to work on it bit more and then I may post it so that I can get some critiques.

    Thanks for your help DestinysGarden.

  • FirstBastionFirstBastion Posts: 8,049

    Here's a bit more information from the Daz Publishing link regarding the review process that looks over the promos. 

    Nice lighting gets mentioned a few times.

    http://docs.daz3d.com/doku.php/public/publishing/steps_to_publish/start

  • nicsttnicstt Posts: 11,715
    edited January 2016

    As a buyer, sell it to me;

    • do the clothes hang well?
    • does the hair look natural?
    • if it's a scene of some sort does the scene look believable (not real, only believable)?
    • Is the lighting and composition appropriate?

    Things that kill it are the little ones.

    Yesterday's promo gives a good example imo.

    http://www.daz3d.com/01-18-dreams

    A child with blond hair and black eyebrows... seriously? I didn't get further than that. Everyone will be different of course.

    Of course, no matter what you do, someone will find fault with it... Art is like that. :)

    Post edited by nicstt on
  • DestinysGardenDestinysGarden Posts: 2,553

    As Fisty said, most products have guidlines. Poses are one of the toughest to do sometimes. You main promo needs to be interesting enough to grab attention, but also make it very clear that it is a pose set. If your set is for more than one figure, I would definately try to get them both in the main image. The pages of promos that show all the different poses need to be consistent, like keep your model wearing the same clothes and hair throughout, or make them "clay people." It is essential that those are attractively well lit, but not dramatically or distractingly lit. It is OK to rotate your figure on the Y axis to show off the best angle. You are right about keeping props to a minimum on those. If you have a seated pose, it is best to have the figure sitting on a cube or the like, unless your pose set also comes with props.

    Definately do one or two more "artistic" pictures in there too. You must have had some idea of what the poses could be used for when you made them, so render it. There are no rules for keeping the set minimal on the artistic pictures, so make them as dynamic as possible, focusing on the excellent pose and how the body fills up the frame.

    Best of luck.

  • AnotherUserNameAnotherUserName Posts: 2,727

    Thanks everyone, good info. Im going to take a bit of time and experiment with the main promo. Will update.

  • FistyFisty Posts: 3,416

    This is an example of a really good set of promos for poses: http://www.daz3d.com/pose-like-an-egyptian-poses-for-victoria-7

    And you can argue the correctness of the actual product to its title, but that has nothing to do with the promos themselves which are brilliant in my opinion.

  • Eustace ScrubbEustace Scrubb Posts: 2,720

    If you're trying to do single-render shots at full size (sometimes a hit-or-miss proposition, but it may be important--even critical--for your product) use the Interactive Progressive Rendering (IPR) function of the Auxillary Viewport first, as you set up the scene.  It will give you a smaller image (less RAM/processor drag!)--- unless you've got it on a very big monitor--- and you can make adjustments before it's done that will then be adjusted for in the IPR render automatically.  Get it exactly right in miniature, then render it full-sized.

    Also, don't think you're sternly limited to 1000x1300.  Look at my Skunkville Noir set.  I made the front and back "covers" at 1000x1300, but the inside spreads are 2000x1300 as though facing pages.

  • LinwellyLinwelly Posts: 6,058
    nicstt said:
     

    A child with blond hair and black eyebrows... seriously? I didn't get further than that. Everyone will be different of course.

    Of course, no matter what you do, someone will find fault with it... Art is like that. :)

    Had to laugh at this, I was that child with blonde hair and dark eyebrows and at the age of 12 my father accused me of painting my eyebrows.. though I admit that girl just looks weird and it put me off as well. But I'm not sure if that was not part of the intention to look weird.

  • FistyFisty Posts: 3,416

    Not sure why it matters so much what color the eyebrows are of one of the chracters used to show off a clothing set.. the clothes look great, and she shows that they fit the kid morphs.  /shrug

  • nicsttnicstt Posts: 11,715
    edited January 2016
    Linwelly said:
    nicstt said:
     

    A child with blond hair and black eyebrows... seriously? I didn't get further than that. Everyone will be different of course.

    Of course, no matter what you do, someone will find fault with it... Art is like that. :)

    Had to laugh at this, I was that child with blonde hair and dark eyebrows and at the age of 12 my father accused me of painting my eyebrows.. though I admit that girl just looks weird and it put me off as well. But I'm not sure if that was not part of the intention to look weird.

    I did wonder, but the prevalence of dark eyebrows and blond hair suggested otherwise. But you said dark not black? :)

    Post edited by nicstt on
  • LinwellyLinwelly Posts: 6,058
    nicstt said:
    Linwelly said:
    nicstt said:
     

    A child with blond hair and black eyebrows... seriously? I didn't get further than that. Everyone will be different of course.

    Of course, no matter what you do, someone will find fault with it... Art is like that. :)

    Had to laugh at this, I was that child with blonde hair and dark eyebrows and at the age of 12 my father accused me of painting my eyebrows.. though I admit that girl just looks weird and it put me off as well. But I'm not sure if that was not part of the intention to look weird.

    I did wonder, but the prevalence of dark eyebrows and blond hair suggested otherwise. But you said dark not black? :)

    Same same all different wink

  • AnotherUserNameAnotherUserName Posts: 2,727

    Hi everyone. Im still working on it. I think I have the base render in a good place and im looking to start postwork today. Thanks for everyones help.

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