<stepping up on my soap box>
I am joining this party late but here’s my input. (And I’ll confess to not having ready every item in the thread - so apologies for rehashing some items.)
Like other who are long time customers, here at day 9 of an 11 day promo, I have bought all but 2 of the items previously. So, it is a disappointing promo for me. I didn’t even think to look at which products were already ‘freebies’ or PC items - that would add to the disappointment.
And, yes, the ‘practically pays for herself’ implies a lot - some could argue an implied contract. I calculated at an average of 5-7 dollars per model for 11 days - they would be correct of “practically free”. When I saw the old stuff I knew what was coming I hoped there might be some models offered up I had already bought. But not nearly every one offered. Even four or five $10 items I hadn’t bought previously would have made it a ‘break even’ deal to me.)
At this point the promo is what it is.
And while I never get the impression that folks at DAZ really read the forums, here’s my 3 suggestions for future such promos.
1. Tie it in to the product more. If it’s V6 - then directly relate to V6. Things like pose packs, texture sets, morphs, clothing/accessories are fine. Yes, the lighting packs work as a good complimentary package for almost any newly released model (but see item 3 below). Anything not specific to the model promo - like western gear, barns, loading bays, BBQ grills as in this case - forget ‘em.
2. It may not be necessary to ‘give away’ stuff. Don’t get me wrong, free is always nice. But offer up the V6 new releases at low price for 24 hours (say $2.99 or some such). Keep in mind the prerequisite of having bought the pro bundle. Face it, if we are willing to pay for a pro bundle, a really low price for a new releases is probably a better incentive over free stuff we already have. Do make sure it’s a mix of stuff and not 6 hair models over 6 days. (Not sure I’d do such a promo for 11 days…but 5-7 days probably if the releases are related and the deal fantastic. At least this way, even if it ran for 11 days, I control whether I ‘break even’ or not. This promo was more along the lines of “trust us - it’s a good deal”; that drive a ‘buyer beware’ response.)
3. Stay away from anything previously released. As pointed out, there’s been so many sales on DO items, there’s a high risk that even short term customers (1 year or less) have bought them. (Don’t forget there’s a risk even for non-DO items having been previously bought so maybe a blanket ‘stay away from anything offered previously’ is the way to go.) For loyal customers (like me) who have been around awhile (say since 2007), the risk of offering previously purchased items runs very high. (Side bar: because of this pattern of putting so many items on sale, I have added more to my wish list figuring that the items may be a free offer incentive for the annual promotions like March Madness and PC sales. Not sure my thinking is sound, only time will tell.)
Reconsider how and what you offer in the way of incentives and promotional programs. Assume you have a loyal customer base and be sure to factor in their buying habits when planning promotions. I am much more happy with paying a bit for a good deal over feeling slighted as a loyal customer with offers free stuff I already have.
<stepping off my soap box>