..and that is the trouble the average businesses model today. Simple is elegant. Complex is cumbersome.
Southwest Airlines kept it simple, one aircraft type (the Boeing 737), settling an extended multi-year fuel contract when prices were low, offering only one class of service, crosstraining ground service employees, careful and calculated route expansion, and not going head to head with another airline in that company’s home hub. Southwest is still turning a profit. while other airlines have either gone under, or were forced to merge with another carrier.
While their level of service is fairly basic (you get a seat on a plane to go from point A to point B), they are “up front” and honest about it and have not embraced the “nickle and dime” mentality of other domestic airlines. The result, Southwest has built a loyal customer base which includes those who used to fly regularly on the other “full service” carriers.
Daz3d could be the “Southwest” of 3D software providers if like the airline, they focused on basics which includes attention to the quality of both product and customer support. It would go much farther to solidify their position, than continually introducing one shiny after another while the core software of their flagship app is always in a “Beta state”.
Yeah procedural documentation is boring, I know, I did (and still do) a lot of it. But when I can take a week or two off from my job and relax, confident that I will not return to a total nightmare, the effort is well worth it. Granted, even at my workplace this makes me somewhat an anomaly. However, because of this, things don’t come to a grinding halt in my absence, which is not only good for the company’s bottom line and client relations, but has built for me a positive rep in the eyes of the firm’s admin and owner.
Substance first makes the image that comes afterwards much more solid.