Daz, listen closely, because not listening is costing you (literally).
I spend more money elsewhere, because certain other sites do a much better job of communicating and managing sales.
Monday, I saw some items on sale here, put them in my cart, and didn’t think to look at the sale closing date. After all whoever heard of a sale that ends on Monday? I naturally assumed - like any normal person - that if it was on sale on Monday, it would have to be on sale Tuesday as well. Did your website say that somewhere? Maybe. Was it in email? Quite possibly. But none of that matters. As a business, you need to conduct yourself in a way that appeals to your customers. There is enormous research behind sales and consumer spending psychology, and retail stores follow certain established sales promotion cycles for a reason.
Anyway, back to my story, lo and behold, come Tuesday when I logged in to complete my purchase, the sale was off.
Now Daz won’t see my money. And it isn’t just this sale. You guys do this kind of thing all the time, and I end up not spending money with you because my utter frustration.
You need some consistency to your sales cycle, and I’d suggest you start by looking at what retail does because there is enormous research behind their methodology. I would love to see Daz normalize its special promotions cycles a bit so your regular customers have some kind of idea what to expect. I will probably spend more money with you once you do, because I won’t feel like I’m playing some kind of shell game about when the sale ends.
I hope that I did not come across harshly. I do not mean to. I am just frustrated to have had this happen to me several times now and it makes me want to shop elsewhere. Thanks for listening.
Funny, I never have an issue knowing when the sales end and what’s even funnier is they sometimes go on longer past the time specified. Give me 7 one day sales over 1 sale that lasts the whole week. Now that you know what to expect, shouldn’t be an issue.
I personally would like to see more vendor specials. Seems like every sale or promo is just “30% off DAZ Originals”. Trust me, I’ve gone through the DOs and there’s just not that much I want, even at sale prices.
PA products sales dates generally run two weeks from the day the product was released. In other words if the product comes out on Tuesday the sale will end two weeks from that date. I suppose the product intro sale could be set up to end on Sundays but the odds are high that would simply shorten the sales.
I spend more money elsewhere, because certain other sites do a much better job of communicating and managing sales
RAMWolff - 22 January 2013 08:20 PM
They still don’t put the sale end date on the product page. That totally sucks for everyone, including the merchants.
I hate to say it, but a lack of clear or enough communication has always been a flaw DAZ suffers from. They don’t always get it wrong, but a bit too often important or vital information is missing in their product documentation, sales promotions, etc. I would very much like to encourage DAZ to continue to work on improving their communications in this regard.
Daz also doesn’t seem to realize that people more often than not get paid in two week pay cycles, with most people having money in the bank on Friday or if they have to cash a check on Saturday. I’ve seen them do sale after sale at the exact time when most people including myself are broke and then end the sale once I have cash in my account.
Sales are great when they’re up, but I prefer to think of them as a bonus rather than a reason to go out and buy something. If I find something I want, I’ll probably buy it, sale or no sale. Perhaps I’m a minority case, but there does seem to be a general consensus that sales are an entitlement rather than a nicety, so I almost feel bad for Daz in that regard.
What the OP appears to have gotten burned by was actually a weekend sale which was extended into Monday. With that knowledge, it makes more sense that it closed on Monday night…it had probably been running all weekend.
Anyhow, this basic problem is why I added Email me when my wishlist items are discounted to my http://3dwishlist.com app, since DAZ hasn’t done it yet, so I get notified when stuff I care about goes on sale, and I know to go get it more or less immediately, if I can.
Taozen: Using the discount system instead of across-the-board lowering prices creates a ‘scarcity’ approach, which increases the feeling of ‘imminent need’, which drives sales. I don’t begrudge them that at all, personally. A less dynamic shop in this tiny a niche market would probably go out of business.
I’m fairly confident that despite the OP’s opinion, DAZ is quite well versed in sales theory AND practice, and is using Magento to a pretty far extent to drive it, even if it doesn’t tickle his/her desire to spend money specifically.
Me thinks all stores should drop all sales completely and lower the prices in general, instead.
Google what happened when the iconic big US department store chain “J. C. Penney” (now known as JCP) tried that approach. Sounds good, but doesn’t work.
And what happened to the General Motors offshoot Saturn? That was their philosophy, make a price, stick to it and they will come. Well, they didn’t. Best (friendly, low maintenance, reliable) car I ever had, Saturn. Would have bought another one but by the time the old one wore out, Saturn was dead.
Would have bought another one but by the time the old one wore out, Saturn was dead.
Actually, I think that what actually killed Saturn is they were too well built…the replacement rate wasn’t high enough to sustain a company…
But, all ‘sales’ theories aside, clear start/end times are a requirement…and for the most part, recently, I’m seeing more things like ‘this weekend only’ appearing in the newsletters. But then, there’s a problem…because, technically in the US, this week, Monday was a holiday and for many counted as ‘weekend’...as in 3 day weekend. So did the ‘this weekend only’ include Monday, too?
So while things are improving, actual DATES, would be better…and come on, every computer around has a way of easily getting to a calendar…