@tjohn: what does the footnote for the “More+ Complete with choline…” say? some wonderful legalspeak for how the unambiguous term “more” is actually to be read as “not clinically proven to contain anything other than snake oil and dog spit”? X)
Not a defender of the product as I think parents should be responsible enough to ensure their children eat a healthy balanced diet without the use of supplements, but the footnote appears to be at the end of the line after the word choline. As for the body’s need for choline:
http://en.wikipedia.org/wiki/Choline
...in which it appears that as long as one has no diet or allergy problem with ingesting whole eggs (without the shells I assume) then one should be getting plenty of choline in one’s diet.
Oh and LOL for “not clinically proven to contain anything other than snake oil and dog spit” although I think that’s usually in the fine print on pet food labels, along with fly ash, lark’s vomit and monosodium glutamate. 
