And there are reasons why you don’t see it in the press very much…
First of all, it costs money for a company to buy space in a publication for an advertisement. And if you’re a small company like DAZ with limited budget, they can’t afford expensive advertising costs.
Secondly, few people use it. VERY few people use it, and that’s why there’s relatively little interest. And yes, it’s a bit of a vicious cycle. Few people use it, therefore there’s little interest, therefore you don’t see much interest in the press, therefore nobody knows about it, therefore nobody uses it.
Thirdly, in the scheme of things, compared to other offerings out there, Carrara honestly isn’t all that hot. Like I’ve said before, it’s not easy to market a product that doesn’t have stuff that people are interested in. How would YOU market Carrara? Especially in light of all the free stuff out there that does so much stuff better. It’s not easy. It’s a whole lot easier to develop and market cool new content then it is to spend years of development to bring Carrara up to where other apps have already been for years.
But to make Carrara better takes a lot of investment. But if investors don’t know about Carrara, and there’s no history of sales, and no clear indication there can be sales, then they aren’t willing to invest in a product with little potential for a return on their investment.
And like we’ve discussed before, people here WANT for DAZ to invest in Carrara, but it’s actually a very difficult proposition. It’s like saying to a guy who makes $40,000 a year “hey, you really need to invest in a $10 million house”. Yeah, that would be nice, but it’s easier said than done.
But, like I say, we’ve discussed this all before, but that doesn’t change people’s belief that it’s just a matter of DAZ showing some love for Carrara and things will be all better.